In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching for ways to create more engaging, interactive experiences. Traditional ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much ...

Savvy marketers are relinquishing more control to creators, YouTuber Adam W and Google's Sean Downey said at Business Insider's CMO Insider breakfast.